As part of its future strategy to keep pace with industry developments and improve quality of life, Asas Makeen announces its plans to launch a new hotel chain, introducing a modern Saudi brand in the hospitality sector that combines excellence and luxury at the highest international standards. This strategic expansion aligns with Saudi Vision 2030, which aims to advance tourism and establish the Kingdom as a premier global hospitality destination.
A Unique Experience Blending Luxury with Innovation
These hotels will offer a fully integrated hospitality experience, merging Saudi culture with contemporary design and advanced technology to provide an exceptional stay for guests. Strategically located near key cultural and tourist landmarks, the hotels will feature sophisticated spaces that seamlessly combine luxury and comfort. They will also incorporate the latest digital solutions, including smart services, digital check-in, and integrated room control, enhancing guest convenience and creating a distinguished hospitality experience.
Strategic Expansion in Key Saudi Cities
Asas Makeen plans to open several hotels in major cities across the Kingdom, catering to business travelers, tourists, and families seeking a world-class Saudi hospitality experience. This initiative underscores the company’s commitment to developing the hospitality sector and elevating service standards in Saudi Arabia. The hotel chain’s pilot launch is scheduled for the second quarter of this year, with further details on locations and features to be revealed soon.
